Anon10/16/25, 04:37No.5136391
https://www.youtube.com/watch?v=Lu83X8TQcJg
(Excerpts) drawandrew interview w/ Jaden Jeong following the release of his book
>Interviewer: Having read your book, it seems that of all your groups, you're particularly fond of LOONA.
>Jeong: It was the first project in which I worked on everything from A-Z. I put it all on the line to make it happen. If that didn't work out, I doubt I'd be here today.
>Trying something yet unseen not just in kpop but anywhere - revealing the 12 members one at a time, not just with face reveals or profiles, but album, MV, storytelling, all connected... Even if I were to go back to that time, I wonder if I'd be able to make that happen again. I didn't sleep much back then I was so obsessed with it.[Interviewer recalling much greater success abroad than domestically]
>Jeong: The project was with a new company, and I wasn't known as much either, so we were really starting from scratch
>I thought a lot about how we could win in this David vs Goliath situation compared to the other companies, and for me the key idea was lore/worldbuilding. You know in LOONA's official album descriptions, that's the term seen the most often (세계관)
>When people asked "What is LOONA?" we wanted to cement the idea that LOONA was about lore/worldbuilding. And there was indeed a lot of that put into it.
>I think of it this way, if we have the Three Kingdoms culture in the East, the West in turn has fantasy culture. To aim for a global audience I thought we needed to present a world that was well crafted, like a good fantasy novel. There weren't any instances of this connected with both the music and the group. I wanted to try for the first time to link one album to the next, where listening through the albums is like reading a fantasy novel.
>So with LOONA's album packaging too, if you line them up it's like a manga series. I didn't adjust the specs. People who collected them probably know the satisfaction of collecting those, the feeling of that being worth it.